Brand identity and poster design
Jiea Parfum
A fragrance identity for Jiea Parfum: a butterfly mark and parfum. wordmark in lilac and cream, carried across the bottle label, gift box, brochure, shop sign and paper bag, with the Elys 30ml Extrait de Parfum poster.
- Figma
- Brand identity
- Poster design
Overview
Jiea Parfum is a fragrance brand built around a butterfly mark and the parfum. wordmark. The identity runs in lilac and cream across the shop sign, bottle labels, gift packaging, brochure and thank-you card, and reaches the Elys 30ml Extrait de Parfum poster.
Role
Designed the identity and its collateral in Figma: butterfly mark, wordmark, palette, bottle label, box, bag, brochure, shop sign and the Elys poster.
Challenge
The same identity has to read on a shop sign, a 30ml bottle label, a folded brochure and a poster. Too much detail disappears at label size, and too little leaves the brand without a mark at sign size.
Solution
- The butterfly mark works on its own and locked up with parfum., while a repeating floral pattern carries the brand across the box, bag and sign edge.
- Lilac and cream hold the range together: mauve packaging and signage, cream brochure and cards, with the glass bottles and their labels left to carry the product itself.
- The shop sign sets the butterfly and parfum. beside the line Calmness in Every Scent. The brochure expands on the brand's promise of calmness and comfort, and the thank-you card repeats the mark in the box.
- The Elys poster centres the bottle among coconut, peach, orange, mango and jasmine on green, keeping the mark and wordmark small at the top.
Features
- Butterfly mark in standalone, lockup and pattern variants
- parfum. wordmark and lilac/cream palette
- Bottle label, gift box, paper bag and thank-you card
- Brochure and shop sign carrying Calmness in Every Scent.
- Elys 30ml unisex Extrait de Parfum marketing poster
